Atlético Mineiro
Bringing merchandise to the Metaverse. Brazilian football champion creates one-of-a-kind fan engagement with collectID technology.
The current Brazilian league and cup champion Clube Atlético Mineiro equipped the 113th-anniversary Manto da Massa jersey with the collectID technology.
The new jersey is the winner of Atlético Mineiro's "Manto Da Massa 113" design contest to celebrate the club's 113th anniversary. Multi-awarded, the new jersey is internationally recognized as the most significant release of 2021 in Latin America. All 120'000 jerseys were sold out in 4 days and the first 30'000 in only 4 hours.
The jersey arrives with unique technology, making it the first-ever smart jersey sold in Brazil. With collectID technology, every jersey becomes truly unique and is safe against any form of counterfeiting. Fans receive not only a physical product but also a digital version as an NFT directly onto their smartphone.
In addition, Atlético Mineiro can communicate directly with fans via the jerseys and provide them with additional content, such as match highlights or visuals. For the purchaser of the jersey, the collectID technology means that the jersey becomes even more valuable, as its uniqueness and authenticity are guaranteed.
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"More than a smart jersey, we like to call it a living jersey because the NFC technology allows us to always add new features, content, and coupons in the special area, so the jersey that fans started to receive in 2021 will be a different jersey that they will have in 2022" says Felipe Ribbe, Head of Innovation at Atlético Mineiro.